Motivation: Freedom

My thought exactly. For a couple of years now I've been thinking "meh, working for someone is slavery". It sure feels this way to me. It really is hard for me to imagine it could be different for some other people (but it could). And so, while I'm not successful yet, I have the freedom to work alone and not bullshit anyone. If I could do it forever, I probably would. If I ever have to hire someone, I think I'd have to invent some kind of framework that justifies that I'm hiring this person and profiting over his work. Because honestly, even though I understand why companies are looking for passionate people and are giving them interesting tasks it still looks like fraud to me.

Why is this puzzling? I doubt any entrepreneur thinks everyone should do their own business. If that was the case the world would be made of companies of one person and nothing would ever get accomplished.

The mindset of an entrepreneur is very peculiar and is not representative of the average person (if such person existed). Most people don't want the stress and pains that come with having your own business; they are happy with a regular job. Therefore, you're not cheating someone who desires the stability and guidance of a job by getting them to work for you. Just because the OP can't stand the thought of working for someone else doesn't mean he thinks everyone must feel that way.

So I don't see where the confusion comes from?

When I try to load the page on my iPhone 4, I can only see a couple words at the end of the sentence (zooming out doesn't fix this).

Will be happy to provide feedback when I can get to my laptop

It seems interesting to me, but I would like to read more about why you think putting people who don't work in customer service do customer service rather than let professionals handle it and then update the rest of the business.