Thanks for your input. I'm currently running at $9 for benchmarking.
Here's another nitpick. Upon checkout it detected that I was in Canada and showed the price in CAD. It came to $9.16, and this is very odd since USD has been cheaper than CAD for a while now. It should've been under 9 CAD. I don't know why it worked out to be 9.16 and I don't really care, I just know it's wrong. So, not to confuse people like me just show the price in USD.
Western Union exhibits similar behaviour.