But that said there _is_ important progress being made in web tech but very little of it has to do with how you mash your HTML, JavaScript and CSS together.
Take a look at what's being done with tech like WebAssembly and full on 3d grpahics in the browser (if youre using a phone I recommend that you connect to a wifi spot to not use up your data).
https://threejs.org/examples/#webgl_animation_keyframes
Theres a whole other can of worms to deal with like finding talent (this kind of content is way more labour intensive and requires much stronger domain knowledge). But the point is that there is a path for enhancing online UX and disrupting user expectations. The value add for being able to review 3d models of construction or order previews on demand speaks for itself.