The vision behind this (I think) is to make math accessible to common man by taking away the abstract nature of teaching and understanding math theorems.
Human brain responds to associations that explain things using something you can relate to or easily visualize. The archaic nature of math doesn't lend itself to do that unfortunately. The variable 'x' is just a made up concept with no grounding in realism. Data visualization on the other hand triggers human brain to make association, therefore making it easier to understand math.
Math is of no use unless put in practice...