The whole point here is to help folks who are having trouble remembering to do things. Regardless of the economics, the optics here make this seem like exploitation.
Making this opt-in avoids a dark pattern. Folks with ADHD are often impulsive and strike while the iron is hot—if this has value people will opt-in.
Generally, giving users a toggle to get reminded when a trial is about to run out will INCREASE conversion rates.
That depends on the business, and is part of a pretty standard set of experiments you run post-launch.
With your comments you're part HN is descending into a circular firing squad of virtue signaling. These guys shipped something that could help a lot of people, over time they can improve their onboarding flow, lower cost.
Is the most remarkable thing about a really cool CBT tool for ADHD really that they have a standard trial flow?
You can have a great business model, you can have a good product, but if you can’t operate without alienating the people you want to sell to you’re probably dead in the water.
Most startups aren't offering medical care. Call it "virtue signaling" if you like that those which do come in for a likewise unusual degree of scrutiny, but do you think you're likely to convince anyone that way?
I won't quibble with your analysis of the unit economics involved, but I will say that's not on point - this isn't a question of CAC/LTV but rather one of perception and image. My impression of Launch HN posts is that they are intended in part to elicit this sort of analysis, and by that metric this one has succeeded quite well. It seems like these founders didn't know they had this problem to solve, and now - if they're paying attention, which I assume they are - they do know. In what way is that other than a win?
Your comments come off as entirely unempathetic. Not everything is about bottom line capitalism.
These guys are moving the needle making improvements in a forward direction, and a big part of this thread is shitting on their launch, hyper-focusing on things they'll be able to change.
Launch HN threads used to be about asking thoughtful questions, having a back and forth where people learn about new spaces, and encouraging people launching their startups.
This whole thread is concern trolling of the worst kind, to eyes.
I'll bow out since clearly the bulk of the thread disagrees.
Also the word is "empathy" not "emphatic".
I don't know - the problem is that, as an adhd person, once I learn about their bad trial flow, I'm not continuing to learn anything else about it.
That's their problem, not mine.
The original announcement mentioned you folks have a neuro-diverse team, which I applaud and respect. I hope you really take advantage of this to dog-food your own product and on/offboarding processes to catch stuff like this going forward.
Keep at it! I'd love to see you succeed with this product.