some decline:
https://insights.stackoverflow.com/trends?tags=django
Would django benefit from a marketing refresh? Of course. Unfortunately, unlike rails, it isn't a passion project for an independently wealthy person.
At the risk of self-promotion, htmx is making all of these excellent, mature server side frameworks relevant again. They are very good at producing hypermedia and, if you don't try to turn them into dumb JSON data terminals, they can be extremely productive and produce wonderful applications.