Cuts out billboards, ads on the screen you're looking at, Nike swooshes on people's shoes.
1) v 1.0 - blanks out ads, the public rejoices
2) v 1.5 - allow ads from 'trusted partners'
3) v 2.0 - introduce a monthly subscription to blank out all ads
The first killer app of AR glasses will be ads in places where we couldn't have ads before. Your neighbor's lawn ? Ad space. The sky ? Ad space. Whirlpool in a toilet ? Ad space.
Imagine waking up, putting on your glasses and looking into the autumn morning sun, dawn. The rays break into golden lines of light. As the sun rises further, a capri sun ad. You sigh and fall back into you bed and stare at the ceiling, another ad taking advantage of the plainess. Be less Boring- Virgin Galactic.
Its sounds like dystopia but future generations will be collecting banner ads as a quaint little hobby like we do stamp collecting.