I find it quite unfortunate that this is termed as a "Twitter for comments" rather than just a comment tracker. The application has merit in itself, regardless of Twitter's existence and history. This would have been useful even before Twitter.
This is straight out of Made to Stick. It gets people to understand what you're saying or building very very quickly. Once you're established, the word linking is no longer necessary.
They should have marketed themselves the TicketStumbler of comments, but I digress.
http://www.siliconbeat.com/entries/2005/08/14/youtube_the_fl...