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This is a Finnish company and there has been some discussion about this in Finland. Basically it's bullshit, the next Power Balance.

There's no credible research to back their claims. Only one study that didn't include a control group.

I couldn't find any english sources but here is a Finnish one from a science magazine, run it through google translate: http://www.tiede.fi/blog/2010/11/09/korvavalo-aprillipila-va...

Do not trust this study. The company in question has been acquiring big bucks of investments recently (some from ex-Nokia execs) and that kind of money (and power) can easily tip a researchers findings one way or another in a small funds-deprived university in Finland.

It's also not even approved for sale in the U.S. yet, so the whole thing is kind of irrelevant.

This might be the dumbest thing I've ever seen on Hacker News.