yeah, content marketing doesn't annoy me nearly as much when it's this good (and this isn't technically CM since they're open about the fact that they're announcing their new app version)
I just clicked buy on Halide. I'd downloaded and played with it back when I got my iPhoneXR, and I only upgraded from that recently purely because I wanted some of the camera advances.
$80 to buy specialised software for my $1800 camera (that also happens to be a phone) feels totally like the right thing to do.
> In-App Purchases
1. Yearly $11.99
2. Monthly $2.99
3. One Time Purchase $49.99
[1] https://apps.apple.com/us/app/halide-mark-ii-pro-camera/id88...
That is to say, the one-time was immediately easily accessible.
Australian dollars/app-store pricing, and bought outright instead of subscribed.
Happy with what I paid there.