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Comment by packetslave | Hacker News Reader

While this is obviously a promo for the Halide camera app (which is awesome, mind you) it's full of useful information on macro photography, regardless.

This bit in particular caught my eye: "What makes Halide 2.5’s Macro Mode so special? For one, it brings Macro capabilities to all iPhones." (not just the iPhone 13 Pro)

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I will admit that I got a little tinge of resentment when I realized it was an ad/announcement for their app but that quickly subsided when I realized that I would much rather have educational/informative ads like this than the alternative. Even if I don't download their app, I got something useful from this and that's ok with me.

yeah, content marketing doesn't annoy me nearly as much when it's this good (and this isn't technically CM since they're open about the fact that they're announcing their new app version)

And when it's good, it's good.

I just clicked buy on Halide. I'd downloaded and played with it back when I got my iPhoneXR, and I only upgraded from that recently purely because I wanted some of the camera advances.

$80 to buy specialised software for my $1800 camera (that also happens to be a phone) feels totally like the right thing to do.

Yeah I just tried it out and holy shit it's light years better than the default camera app when it come to letting you adjust manual focus and what not. I signed up for the trial. The yearly fee is only $11.99. How did you spend $80?

According to the Halide II App Store landing page[1], a one time purchase is $50. Whether or not it's easily accessible in the app is another story.

> In-App Purchases

1. Yearly $11.99

2. Monthly $2.99

3. One Time Purchase $49.99

[1] https://apps.apple.com/us/app/halide-mark-ii-pro-camera/id88...

I just downloaded it today. First thing you do when you open it is choose which of those three you want to pay (or start the free trial with a cancellable auto-subscribe for the yearly), do the 2-second Apple Pay prompt, then it sends you right to the camera.

That is to say, the one-time was immediately easily accessible.

> The yearly fee is only $11.99. How did you spend $80

Australian dollars/app-store pricing, and bought outright instead of subscribed.

Happy with what I paid there.

I am always happy to defend an advertisement that has informative content and is up front about it’s true nature as an ad. An honest ad would be a win-win, consumers understand things more and the product, if its good, gets increased sales or awareness.

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