The above assumes the spokes(?) become stretched over time it would increase displacement of the center of rotation from the center of mass which if recall is what creates rolling friction.
That said, tweels are typically designed to be much thinner and have much less interior volume than air-filled, in order to close the gap in rolling resistance. So you'd really need to compare a specific model tire against another specific model tweel in tests to know. But my intuition tells me that the rolling resistance will still be worse almost no-matter-what with today's tech.
So that's partly the reason they target lighter vehicles, and that's partly the reason they seem to be marketing around EVs specifically. That extra rolling resistance may be worth a few $s in gas each month vs only a few cents in electricity for the same driving conditions.