There's tons of competition in terms of products, but Apple wins on marketing every time. They are able to charge a massive markup by leveraging their market placement as a luxury brand.
It seems the competition still doesn't get that Android is not good enough to compete with Apple on the luxury/premium market. Most of the "extra" software developed by the competition is bloatware and spyware. The core design is developed only by Google who is weaker on design than Apple.
That's why Apple gets the bulk of the premium market and leaves the competition to battle on the cheap segment.
Agree that many manufacturers stuff bloatware onto their devices, but the Pixels don't have that problem.