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Get a new business model. Trying to 'sell' software is like trying to hug water.

This is exactly the reason any software I develop in my spare time I'd release as an open source project.

I think open source also has a more attractive price tag too, but maybe I might consider selling support somewhere down the line...

Unless you're Apple

More like; Unless you restrict the use of a piece of software to a highly marketed and desired piece of hardware.