Giving your real name to an advertising company isn't a great idea

If you're using revenue numbers, Facebook and twitter are advertising companies, as are many print magazines and newspapers. I'm fine with providing them with my real name as long as they continue to provide the great services that I expect them to.

I get junk email and spam from people who don't know or care what my real name is. At least these guys are using data to try to make their advertising experience better.