Project didn't have a name. It was some simple dashboards with sliders that allowed you to expand and contract the scope of what was considered a market campaign sale, along with some timelines (basically gantt charts)of the products and when campaigns were run. This way the owner could look pretty pictures easily and see the data was all over the place. The website or webapp if you want to be generous was never used again after that.

No one clapped the 4 people in marketing were not happy to lose their jobs. Marketing got moved to an accounting process where the handful of advertising things that seemed to work were kept on a monthly set budget.

This was a smallish family owned rather dysfunctional company as I grew to learn. I was able to have a meeting about this directly with the owners, by a meeting I mean drinks a bar/pub till 2am. Yeah 50x was probably an exaggeration as I don't know to the penny but several times is still a lot for a useless department.(also doesn't include salaries which IT had much more of) This was pretty much the only positive thing that happened there after that it was all downhill and the owners got bored with nerds that could no longer produce outsize ROI on their usefulness and we got laid off as well.

Its actually kind of sad that someone called it "obviously false" not all of us are basement dwelling introverts afraid to challenge the status quo.

Also to the other sarcastic jerk, SaleForce calls their report page "Einstein" Insights or something close.

The entire management department stood up and started clapping.