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>>> If Google delivers users the thing they want, ads by definition have to be things users don't want.

Ben Evans has a tweet something like "half of facebook devs are working out how to code the algorithm to serve you just what you want to see, the other half are working out how to get the algorithm to serve you what advertisers want you to see. "

We are doing something wrong

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Natural outcome of all internet advertising based models imho.

By any definition, a podcast is part of "internet advertising" but there's less conflict there. Sure, I want to hear the hosts and not the ads, but if the ad is relevant, I don't mind the interruption, and hey sometimes it's an interesting product for me. There's a tension between the content and the ads, but not a fundamental contradiction.

No, this is the outcome of all interest targeting based models. You're interested in X, and they either don't show you X (to get X to pay) or they show you Y (which you aren't interested in) because Y paid.

Whereas with demographic targeting, hey I'm in demographic X and wasn't looking for a Y now, but sure, I'll remember it for when I'm in the market for one later.

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