"If team members are bought in, they bring their A-game. They contribute their ideas to the improvement effort and deliver solutions of the highest craftspersonship, because they want the effort to succeed. [...] A well-aligned product team is worth much more than a prioritization that's slightly more optimal in theory according to some framework." -- Critical element here is to involve your Go To Market team (sales, BizDev, marketing, product marketing) in this discussion.