If they were open and upfront about limited masks and reserving N95 and other PPE for healthcare workers there was a possibility of a social stigma of individuals buying up and using N95 and PPE. Like how scalpers get the stink eye and angry stares when they take all the toilet paper, hand sanitizer and disinfectant wipes. Sure the masks might not have all gone to the right place but I imagine it would have been better than telling people you don't need masks.