This is the key point of the research and the tool I built, and clearly I still have some work to do on making this clear on my site:

The objective is not to shift blame from one party to the other, even if its shifting from VRUs to drivers. The important thing is that we emphasize that all car crashes have a cause and known solutions! Nearly all news articles miss this point, and tend to place blame (even inadvertently) on the parties involved rather than discuss how to prevent future incidents from happening.