Car manufactures figured out this problem by having sky-high sticker prices, then offering massive discounts. This turned out to be a smart move during the pandemic, because they could increase prices by 20% on some models by just not offering discounts. Special edition cars still suffer from ADM, which pisses people off, but in general this is a good solution.
Every gaming console released in the past 20 years has had this initial price surge at launch. I really can't believe that Sony didn't just come out with an MSRP of ~$1300 at launch, and aggressively discount it as supplies grew. But I suppose they were worried about pissing consumers off, so they let scalpers take the heat off the brand, making the lost revenue is essentially a marketing/goodwill expense.
I honestly think that people would have been fine if the initial MSRP was basically market-rate. People really, really, really seem to hate scalpers.