"In statistics, particularly in the design of sequential experiments, a multi-armed bandit takes its name from a traditional slot machine (one-armed bandit). Multiple levers are considered in the motivating applications in statistics. When pulled, each lever provides a reward drawn from a distribution associated with that specific lever. The objective of the gambler is to maximize the sum of rewards earned through a sequence of lever pulls.
In practice, multi-armed bandits have been used to model the problem of managing research projects in a large organization, like a science foundation or a pharmaceutical company. Given its fixed budget, the problem is to allocate resources among the competing projects, whose properties are only partially known now but may be better understood as time passes.
In the early versions of the multi-armed bandit problem, the gambler has no initial knowledge about the levers. The crucial tradeoff the gambler faces at each trial is between "exploitation" of the lever that has the highest expected payoff and "exploration" to get more information about the expected payoffs of the other levers."
http://www.cs.nyu.edu/~mohri/pub/bandit.pdf
"[...] ε-greedy is probably the simplest and the most widely used strategy to solve the bandit problem and was first described by Watkins [24]. The ε-greedy strategy consists of choosing a random lever with ε-frequency, and otherwise choosing the lever with the highest estimated mean, the estimation being based on the rewards observed thus far. ε must be in the open interval (0, 1) and its choice is left to the user. Methods that imply a binary distinction between exploitation (the greedy choice) and exploration (uniform probability over a set of levers) are known as semi-uniform methods."
A more accessible book is "Approximate Dynamic Programming" by Warren Powell.
I'm not sure if you know what a Markov chain is? Very roughly, any kind of data which changes its value (sometimes referred to as "state") and jumps to a new value is a Markov chain. The value that the chain jumps to is determined probabilistically using some distribution over all the states. When there are several Markov chains in parallel and each of them contribute to a certain reward and we are faced with the problem of which Markov chain to "control" or influence.. then it becomes a multi-armed bandit problem. They are not very easy to solve, except when certain simplifying assumptions are made. You can get a good start by looking at some MATLAB code from Prof. Kevin Murphy at UBC : http://www.cs.ubc.ca/~murphyk/Software/MDP/mdp.html