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> Probably the norm going forward to thwart ad-blockers. Also ads will most likely be generated server-side and served from the main domain in the future.

That sounds great to me; it means getting cross-domain tracking to work would be much harder. Hopefully that means we'll also get ads that are actually relevant to the page instead of random unrelated stuff.

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Until companies begin just sharing specific parts of their server side logging. I can see a future where all the tracking happens in a fully server-side network of companies just sharing data back and forth or between a central database.

With how I've seen ad tech evolve so far, I am sure they would include cross-domain tracking in their payloads and you would need to turn it off via a good ad blocker.

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