I’m fascinated when one domain wanders into the expertise of another. In this case branding. I bet Ć has some fantastic technical ideas and may be a powerful tool.

But how much does it limit its own future just by having a name that isn’t distinguishable in speech from a much larger brand?

Though this makes me rather curious about products that succeed despite their branding. What happens if we make an unpronounceable language and it takes off? Would it just be given a de facto name by the community?