I much preferred the chrome approach. One window per "container" was really easy to manage.
Personally I think both options should be possible. Choice is good
For other things, I really want containers. For example, if I'm prompted to load my banking side from a google email, why yes, I do want to open this tab in my baanking container, thanak you for asking, Firefox. Oh, this is a link to social media? Please cordon that off to a separate container as well.
Profiles are good, containers are good, they both serve slightly different use cases and can be used well by the same person, so both should be first class.