No, it's the trend because it claims to make everything simple while pushing all of the burden back onto the customer. Did I say the quiet part?

Dare I say its because AI succeeded. AI is no longer a barrier to entry, there's plenty of off the shelf libraries and python examples out there to get you going.

The result is, that a lot of under the hood intelligence is automated. And the inputs, outputs and process selection instead of process design are all that's left to hype up as a differentiator in an ever increasingly commoditized market.