Starbucks Card Social Experiment Hacked by Entrepreneur

Its not a marketing effort by starbucks.

But this guy is an a$$hole... In his blog, he states that he took 625$ PERSONALLY and that he doesnt intend to profit from it, BUT he also mentions that he and OTHERS have been doing this. So theres a bunch of people out there stealing from this card. Great.

Was it determined that the "experiment" was a hoax/viral marketing effort by Starbucks?