>The firm risks joining the ranks of corporate untouchables like big tobacco. If that idea takes hold, Facebook risks losing its young, liberal staff.

So any institution that's considered repugnant by young liberals can now breezily be compared to big tobacco? Should the Republican party restructure its platform so that it can have snazzier candidate webpages?

Big tobacco is big tobacco because the product is widely seen as addictive and harmful, even by its biggest users. The nuance needed to argue that Facebook is bad but Twitter and Reddit are fine will never have this sort of broad appeal. Social media for me but not for thee?