Morally questioning a company with that kind of salary and benefits requires a position of incredible privilege.
Interesting thing is we have both left and right aligned that FB is bad but if you ask them why they are bad, they would not agree on a single thing.
This is why nothing is going to be done and it's all a cycle which will keep repeating itself.
Sure all these companies have their share of evil doings, but FB is probably the one that tends to affect people on a much more personal level (resulting in bullying, depression, anxiety, etc)
If a larger percentage of "us" are repulsed by facebook, it just means that they have to pay more. There's always hundreds of "us" willing to do anything for anybody; I'm sure somebody is helping some Syrian warlord with the spreadsheet keeping track of the books for his open air slave market, and designing a distributed facial recognition network to track the movements and contacts of political dissidents.
i.e. there's no useful "us" except when we're talking about craft.
Algorithms is where the attention needs to go. The regulation probably needs to target the techniques Facebook and others are using rather than the organisations. It's the same crap as lootboxes in games training people to gamble. Newsfeeds and engagement optimization leads to attention grabbing and rage baiting posts. Just give us back the simple date based feed like Instagram has. Cut the algorithm weighted ordering. That's not everything solved but a lot of the overt manipulation of people is based on that.
Money.