The ONLY card I have in Apple Pay is my Amazon Prime credit card. It’s the only credit card I have (other than my corp Amex, which is used once every few years for work). Every purchase gets you dollars on your Amazon account, so I actually use those rewards (versus the other “points” or “miles” I’ve had over the years and never used).
To the story itself: we’re at an interesting junction where your “phone” is absolutely a company’s product and they should be able to define the experience, but also becoming an essential utility in many societies where certain limitations are harmful. I’m still unsure where I land on some of these cases.