Google Plus Tells Pseudonym Lovers to Shove It
readwriteweb.com
readwriteweb.com
I am as unhappy about this development as anyone. I don't understand the insistence on real names, not just because I think it's wrong, but I just don't understand what the motivation is. What's the upside?
Here's the only thing I could come up with:
Community. This early in its life, they don't want Google+ to become a cesspool of fake/joke accounts, youtube comments, spam, and "brands." They want it to be a real place for real people to share about real things. They don't want it to become Myspace. [Edit: I think you can also see this emphasis on noise reduction in how Circles are set up and how game notifications aren't part of your stream unless you want them to be.]
But I hope the plans are bigger. I hope they're just going for a nice clean introduction for a large enough user base, while temporarily marginalizing edge cases in order to give the mainstream a pleasant initial experience, so they can leverage that user base into a more successful version of what they tried with Buzz and Wave: an open, standards-based interoperable social networking environment that's more like the open web than a closed social network.[1]
The fact is, if they're planning on opening it up eventually, there's no stopping pseudonymous/anonymous activity or brands or even spam to some degree.
That's my optimistic fanboy take on it. I just don't see what else they get out of the policy. I definitely don't buy the "it's for advertising" line. They don't need your real name for that. And it just seems like too much of an obvious backlash and logistical mess to have to deal with unless they have a good, large, long-term reason.
[1]: http://radar.oreilly.com/2011/07/google-plus-social-backbone...
I don't see anything wrong with having a division between real people and brand/pseudonyms. I think this is one thing Facebook got right.
I think G+ could aspire to so much more than being an average Facebook clone.
No organization that really cares who you are gives a flying eff about your name, they rely on the relevant number, because names are not unique. Names do not identify, they merely suggest.
It's so bizarre. Even if Google's motivation is to uniquely identify you to advertisers, they already have that information (your unique Google account ID) and yet cannot guarantee that unique you is the same John Smith as other John Smiths in the advertising universe.
They seem to be getting nothing from this, nothing but lost good will.
EDIT: Changed money to consequences.
Mine is. There's nobody in the entire world with the same first and last name.
Has anybody else been getting the feeling that the company vision has been very confused since they changed CEOs?
You can have any name you want on your own website and run it any way you want.
It's the only way to be safe against any company shutting you down.
And unless you manage it like it's your second job, no one will visit it.
It would be refreshing for Google to be as tolerant as government.
Sounds like selective entitlement on the part of Google.