When I talked to my dad about RDBMS he was like "weeeelll, sure, there's things like DB2 UDB that do relational but performance wise, nothing beats reading the data straight by key in exactly the format you need.".
DB2 UDB: "Initial release: 1987; 34 years ago". I.e. what he would rather use and is sort of the NoSQL equivalent is _even older than that_.
Background: he started off with 360 assembler and worked all his working life on IBM Mainframes and the various technologies in and around it. They had it all and they had it before it came to "us". We're just re-inventing most of these things on much cheaper and more open hardware and software.