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What would be the definition of this?

I listen to a podcast on football. Are they allowed to run ads that are about sports betting and NFL tickets? That is personalized to the group. Is Facebook allowed to run ads for sports betting to all people who are fans of a professional team on their site?

Is Facebook not allowed to run me ads for local restaurants any more?

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I’m guessing that people use targeted advertising and personalized advertising interchangeably. The advertising industry knows full well what it means, and I’m sure the legislator should have no problem finding experts in that area to make a legally rigorous definition.

This could be done. The ads on a football podcast could be based on who their broader audience is, not based on a specific user.

> Is Facebook not allowed to run me ads for local restaurants any more?

Nope.

the difference between a cohort that listens to a football podcast and lives in a metro doesn’t seem obvious to me.

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