Every single non technical person I have spoken to has not the slightest idea about the data collection or even the business model. When told about it, the concern is minimal. The only ones who got infuriated were the ones where someone else logged into their accounts. Even showed some real data from breaches, like mobile numbers, still no concern, they'd typically say "well i gave them my number". The issue is so profound, there is no easy fix here, I am afraid.

Hilariously, they do sometimes ask me "what is this?" When an add pops up or they accidentally click on one. They also ask why they get this and that email.

I have also seen highly educated people buying into misleading propaganda or even straight up conspiracy theories seen on Facebook.

The only benefit these users have is to watch other people's images and upload some themselves.