A lot of assumptions about causality based on weak data here. This company is just trying to capitalize on what is perceives as an inbound marketing opportunity. Next.
exactly. They have a plausible (but hardly confident) story based on their not very clear raw data (without using actual research methods on it), and turned it into marketing, that's it.
What do you expect from an industry that will sell any bullshit composite metric to indicate YoY growth?