How I Learned to Love Middle Managers
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I suspect Joel's new middle managers were already well positioned for their new jobs, probably doing them already. The recognition and extra $ are always a nice touch.
(Any resemblence between the way McDonald's is run today and when I was a teenager is purely coincidental.)
I'm still stuck in August :(
The Scrum master's job is to remove obstacles from the team's path. There's no telling people what to do, just listening to them at regular team meeting and helping solve what ever problems they come up with.
The scrum master does not have to be a manager just a "person with influence".
So maybe Joel & Co. can implement regular team meeting where "people with influence" listen to complaints and then try to solve them. And solving problems may require nothing more then being comfortable chatting with Joel.
Managers who remove obstacles = great
Managers who are obstacles = get a new job
Meanwhile, the Dungeon master's job is to insert obstacles in the team's path.