Easiest way to start selling is just to put your bank account number on a website or send it via email. I've yet to find a service that doesn't offer bank transfer. And since this year it's also 0 fees, instant payments.

If you pick a right bank, you also get a JSON/HTTP based API for free, if you want to get your payment processing fancier later on. And your funds are insured.

PayPal is ridiculously expensive and risky way to receive money, and not simple at all. As a result almost nobody offers it in Czechia.

Maybe it has improved in the last six years, but setting up PayPal for an eCommerce site was an absolute nightmare. It could only be done by the CEO of the company, legally, and you needed a PayPal representative on the phone, guiding you through setting up the account correctly.

Just sign up for a regular payment processor, if you're in Scandinavia. The larger ones will also support iDEAL, SoFORT and other local options and help you get started with those.

We're an online retailer and they wanted to keep all payments for 60 days from us. Stripe pay us in ~2 days. We aren't exactly in a high-chargeback industry either, Stripe say our chargeback rate is well under the norm for our industry. Paypal was just a complete non-starter for us.

Yep. I investigated Stripe once but you had to use an API. Paypal is just copy and paste code into your HTML page.

I completely disagree. Stripe or Paddle if you want them to take care of vat nightmares

Also gumroad if you want a platform

What about Shopify?