I hope it is. I hope it's everyone they are worried about. I remember in the way back of the late 90s/early 2000s I always picked up the phone, and if I missed I'd actually call back an unrecognized number. Can you imagine? And believe it or not it wasn't just me, it was a thing people did. Odds were that the person at the other end was someone you wanted to talk to.
Now a few years later when the phone rings all I'm looking to do is silence the damn thing. Literally 9/10 (maybe more) calls I get are just spam, and that's letting Google filter the calls it knows are spam. It doesn't have to be this way, and I hate that we've just thrown up our hands and accepted this. I really hope that we can get back to a place where the phone ringing is a precursor to human contact and not just another annoyance.