Ask HN: How would you market an online shoe store?

Hello Hackers,

I have an opportunity to market a brand new online shoe site. A few avenues that I am investigating: 1. Blog about fashion/shoes. 2. Stores on shopify, amazon and ebay.

With Google Adwords, facebook ads out of the question for the category, do you have any suggestions for marketing the ecommerce site?

What kind of budget should I be looking at? Would 1000$ a month get enough visitors to the site? Are there any effective channels that work well for ecommerce sites?

thanks