Neither Virgin nor Blue Origin actually go into orbit or even "space", and both have a trash safety culture and a not-much-better record:
https://www.nytimes.com/2021/09/30/science/jeff-bezos-blue-o...
https://www.newyorker.com/news/news-desk/the-red-warning-lig...
This is obviously a PR stunt, but the point of the stunt it to get people to think Blue Origin = "space"