Fair, although you could opt out of the phone book. (And I don't think they had location/address, though it's been so long now that I can't remember for sure.)
> I think people are grappling with the fact that the Internet just makes data scraping and processing possible on a scale previously unimaginable
This is it right here. The scale and ease of access are terrifying. It's true that in the olden days, someone could follow me around and write down everywhere I went, everyone I talked to, what stores I went to, my hobbies, and so on. But someone would actually have to do that, and they would have to single me out, and even then the information they collected would be in a notebook, not distributed to virtually every human on the planet.
Now we are all being followed, all the time, and all of that information is available to anyone with almost no cost or effort. This is a sea change, and personally I find it horrifying. There are very, very few people I would trust with that much information. I definitely don't trust the whole world with it.