What about the losers? Please fill in this table first, then we can talk about the whys and hows:
| # sprinters | # non-sprinters |
--------+----------------+-----------------+
CEO | | |
--------+----------------|-----------------|
non-CEO | | |
--------+----------------+-----------------+
The "CEO Genome Project" home page looks just like promotion for a book. I guess you have to buy it before judging whether it offers any value.