Part of the "brain cleaning" they are talking about is the clearing of amyloid plaques, which occurs during Slow-Wave Oscillations (SWOs) during N3/N4 sleep.
There has already been great research in this area, so I wish they would describe what else they are doing.
We're stimulating SWOs at our start-up https://soundmind.co in order to improve sleep performance - links to research are on our "how it works" page.