Been SEOing for 12 years.
High on-site score optimization for exact match phrases still moves the needle more than anything, and is STILL the most overlooked technique by most startups.
High on-site score optimization for exact match phrases still moves the needle more than anything, and is STILL the most overlooked technique by most startups.
The question now would be: How do I figure out what exact phrases are my potential customers looking for? I've tried using google trends but unfortunately there is "not sufficient data", I presume it is because my problematic might be too specific?
Any tips?
You don’t need to actually run an ad campaign to make use of this. Many SEOs use this method to find similar phrases.
https://trends.google.com/trends/
You can get a long way with these 2 tools before signing up to any paid stuff.