Also unlike a lot of the other tech companies, the salaries of the engineers aren't their biggest cost -- content is. So they don't take as big a hit on their stock price or profitability when their engineering costs go up because they are dwarfed by content costs.
And lastly because they believe that overpaying for talent makes sense in the long run because then a lot of the best talent wants to work there, so they can get paid a lot and be surrounded by other people who like a culture where poor performance is rewarded with a big severance.
I won't lie, the culture isn't for everyone. I personally enjoyed the pressure of having to constantly perform, I felt it made me do better work, but not everyone is like that.
I made a big miscalculation with Disney+ because when I heard stories of many good engineers leaving BAMTech in the initial rollout I thought these guys are clowns run by non-tech savvy executives. But I was proven wrong when they didn't crash and burn. Since then other companies that seem like legacy firms that don't know anything about tech are also rolling out services and they are more or less working.
Just a theory: Maybe enough top tier people won't want to do this work at any price as they will be wasting valuable time not innovating on the cutting edge.
At Netflix I felt the goal was to get the right people working on the right problems, and the rest would work itself out.
I never detected a sense of “fungibility” of engineers at Netflix the way I have at previous gigs. Job reqs weren’t job reqs, they were definitions of problem spaces and each team owned their own interview pipeline. Each team defined their own job postings, cultivated their own talent pipelines, and conducted their own interviews. At least from my experience, you don’t interview for Netflix. You interview for a specific team at Netflix. I’ve met at least one NFLX engineer that interviewed for a half dozen teams before getting to “yes.”
But I think that has to do with the fact that we only hired senior engineers. At the other BigCos, they are hiring junior engineers right out of school who aren't specialized yet, so for all intents and purposes, they are fungible.
Even the BigCos hire for specific roles at the higher levels.
Other companies don't want to be so aggressive, so they take a similar but related tack; give you a lot more money for promos if you perform, and hope you just leave of your own volition if you don't hit those marks and get those raises.
https://www.levels.fyi/?compare=Netflix,Google,Facebook&trac...
The pay raise between levels at Google or Facebook is about 20-30%