Not caring at time of purchase doesn’t mean they don’t grumble and curse the brand later on after an experience where the phone breaks and the options are limited to a costly manufacturer repair. I consider myself an iPhone person, my current phone is an iPhone 12 Pro Max so I paid a pretty penny to Apple for it, it’s also insured, but it still doesn’t mean I won’t condemn Apple for making dubious decisions that hurt repair options. Not all that different from getting your car repaired at a mechanic rather than the dealer.

It's possible simultaneously for something to have a large societal cost, and for it to not affect any individual person enough to change their decisionmaking.