90%+ of relevant traffic is mobile
95%+ of mobile traffic is native
Don’t delude yourself
Don’t delude yourself
They already essentially killed off "ad supported apps" with App Tracking Transparency, and Apple doesn't earn anything from ads anyway (as opposed to paid apps where they take a cut).
And hey, if Apple will crack down on Facebook's espionage over privacy concerns, who says they won't do the same to these advertisers and their abusive surveillance capitalism? Maybe they'll realize that advertising is pure noise nobody cares about and block all ads in order to improve usability. Maybe one day they'll get pissed they aren't getting their fair 30% share of advertiser revenue and block them out of spite. Maybe they'll wake up one day and simply decide to kill the ads industry. Now that's a delusion worth having.
Plus, I would say they profit more when the web experience on their devices is inferior to apps, which means annoying ads and popups help drive people to use apps, which Apple profits from... (and some companies, like Reddit, actively participate in annoying their own users to get the app).