They also just completely dropped a feature - radar - because they couldn't get parts for it. I'm not sure other manufacturers would be able to do that either due to internal processes or being able to risk their reputation.
https://www.autocar.co.uk/car-news/industry-news-manufacturi...
Even Tesla's basic autopilot is far ahead of competitors and it's already included in base price.
Many companies will rip you off for far more basic cruise control
Depends on how you define "competitors" I guess. It doesn't seem to be ahead of Waymo.