There's so much BS around use if AI/ML in the enterprise space right now.
It's totally self perpetuating.
My sales team keep asking me to add AI to X product. Doesn't matter if it's not required, or even makes sense they ask because the competition is doing it and they get asked by our clients/prospects in an expecting tone, if we offer some AI on our products.
There are places we do offer it where it genuinely adds value but this 'sprinkle AI on everything for the sake of it' needs to die.