From very early in our history, this is something my cofounder Michelle often said. It’s fascinating how the economics and incentives of bandwidth change with scale. Figuring that out early was key to our success and continues to inform our strategy.

The other interesting thing is not all bandwidth is created equal. We provide services like 1.1.1.1 and infrastructure to root server operators in order to have a “currency” that’s helpful to ISPs who invite us into their networks. The number of times we’ve gotten invited into some telecom’s network because the network admin’s favorite sports team (or whatever) uses the free version of our service is… fascinating. And since every server in our network runs every service, once we’re in for one thing means everything we do in the region gets better and less expensive to operate.

This means, counter intuitively, as we add more locations to our network our costs generally go down, not up.